logo and style guide


The logo and style needed to reflect this spirit. It borrows many of the design cues from the Black Lives Matter movement.

Since the logo would appear most frequently on Instagram, creating a small and recognizable logo with a square aspect ratio was important. At the same time, the full name of the AFER is too long to fit in such a space, which is why I opted to make a separate logo and logotype.

AFER has many different people creating content for it on Instagram, the website, and print. That’s why I decided to create a simple style guide to keep things more consistent across these mediums.